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Expected Value (EV)

The average amount you expect to win or lose per bet over time, based on probability and odds.

Full Definition

Expected Value is the mathematical concept at the heart of profitable betting. EV = (Probability of Winning × Payout) - (Probability of Losing × Stake). A positive EV (+EV) bet means you expect to profit over time. For example, if you believe a prop hits 60% of the time at +100 odds, EV = (0.60 × $100) - (0.40 × $100) = +$20 per $100 wagered. Every prop analysis at HeatCheck HQ aims to identify +EV spots where the data-implied probability exceeds the market-implied probability.

What's a good Expected Value?

Any bet with positive expected value is theoretically profitable long-term. +5% EV or higher is a strong edge.

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